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Overview
Synopsis

AirPR is a is a leading PR and content marketing analytics platform that can increase insight, its products are monitoring & measurement and reporting, the solutions it offers are content analytics, thought leadership, crisis management, PR measurement and attribution, brand insights and reputation, and media monitoring.

Category

Marketing Attribution Software

Features

•PR Measurement
•PR Attribution
•Content Analytics
•Media Monitoring
•Thought Leadership

License

Proprietary

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

AirPR

What is best?

•PR Attribution
•Content Analytics
•Media Monitoring
•Thought Leadership

What are the benefits?

•Effective outcomes
•Meaningful insights
•Better decisions
•Understand Performance
•Better focused Story-telling

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.6
9.1
Features & Functionality
7.6
8.1
Advanced Features
7.6
9.1
Integration
7.6
9.1
Performance
7.6
6.2
Customer Support
7.6
Implementation
Renew & Recommend
Bottom Line

AirPR is a leading PR and content marketing analytics platform that can increase insight, its products are monitoring & measurement and reporting, the solutions it offers are; PR measurement and attribution among others.

7.6
Editor Rating
8.3
Aggregated User Rating
2 ratings
You have rated this

AirPR is a is a leading PR and content marketing analytics platform that can increase insight, its products are monitoring & measurement and reporting, the solutions it offers are content analytics, thought leadership, crisis management, PR measurement and attribution, brand insights and reputation, and media monitoring.

AirPR Monitoring & Measurement workspace can be used to monitor media coverage and brand awareness with the dashboard, to measure the effectiveness of campaigns, and to analyze how well key messages and narrative resonate with the audience.

AirPR Reporting can be used to; automate report generation, schedule email alerts, compare owned and earned media impact, benchmark month over month progress, and to track an organization's "power of voice" against competitors.

PR Measurement provides measurement metrics that go beyond outdated media monitoring as it captures and displays content using brand analytics and competitive intelligence, so it enables the creation of custom reports to identify key insights. PR Attribution technology helps customers to understand the performance of earned, owned, and newswire media through an impact on bottom-line metrics specific to the business.

AirPR Content Analytics combines AI machine learning and data science to surface the channels, outlets, and stories to drive the most desired outcomes. Media Monitoring offers media intelligence by enabling the view of all digital content including earned and owned media in one centralized dashboard.

Thought Leadership is a solution for creating intellectual content with a specific point of view then pushing out those messages across multiple channels to cut through the noise. Brand insights provide actionable data while brand reputation ensures a brand is being portrayed and perceived as wanted through key message tracking. Crisis management focuses on being proactive rather than reactive during tough times while simultaneously capitalizing on opportunities.

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Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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