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Adobe Social
3
Review

Adobe Social

Overview
Synopsis

Adobe Social monitor and moderate conversations, publish and promote content and analyze engagement and conversion data in one, mobile-friendly interface.

Category

Social Media Analytics Software, Social Media Management Software, Social Monitoring Software, Social Publishing Software

Features

•Monitor and moderate conversations, publish and promote content
•Automatically attach tracking codes to your social content
•Use social insights gleaned through Adobe Marketing Cloud

License

Proprietary Software

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1000 employees)

Company

Adobe

What is best?

•Monitor and moderate conversations, publish and promote content
•Automatically attach tracking codes to your social content
•Use social insights gleaned through Adobe Marketing Cloud

PAT Rating™ ( Beta)
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
9.4
8.4
Features & Functionality
9.6
8.7
Advanced Features
9.6
8.1
Integration
9.5
8.6
Performance
9.5
7.9
Training
8.5
Customer Support
9.4
8.6
Implementation
8.2
Renew & Recommend
8.0
Bottom Line

Adobe Social is a social management platform that ties every piece of data to your bottom line. Beyond just the likes and follows, manage the deep relationship between your customers’ sentiments and your business goals.

9.5
Editor Rating
8.4
Aggregated User Rating
3 ratings
You have rated this

Adobe Social is a social management platform that ties every piece of data to your bottom line. Beyond just the likes and follows, manage the deep relationship between your customers’ sentiments and your business goals.Monitor and moderate conversations, publish and promote content and analyze engagement and conversion data in one, mobile-friendly interface.Automatically attach tracking codes to your social content to identify what activity drives engagement and conversion.Use social insights, through Adobe Marketing Cloud integrations, to improve targeting and optimize the customer experience.

Adobe Marketing Cloud aims to help organizations better understand and serve their customers by creating a platform that can manage all their social presence. It offers a complete marketing solution which gives the business the advantage of administering personalized campaigns, contents as well as knowing your customers. Adobe analytics provides real-time reports for your marketing channels. Know which social accounts are getting more attention than others; use the information to better plan your marketing strategy by using reports from Adobe. With the right set of tools, Adobe Marketing Cloud will deliver tailor fit experience to customers from different social channels. This ups the company’s presence and generates more leads for the business.

Relevant information is what Adobe Marketing Cloud provides to ensure customer relationship all the time across all channels. Adobe Marketing Cloud’s integrated system will synchronize all important information consistently and timely for customer’s positive experience. By taking advantage of the Email system from Adobe, send customers relevant information to showcase the brand and improve social visibility.

Adobe’s predictive intelligence uses advance technology to analyze what the customers are interested in and make future planning and decision making for better opportunities. Adobe Social automatically tracks the business’ impact on different social networks by using codes to keep informed which of the activities are driving more engagement and interests from customers. Adobe Analytics measures company’s impact based on marketing campaigns that the program can also help provide to generate more leads for the business.Have all customer data in one room and manage them all together with the team to better know and understand consumers. By providing them the best experience gathered from marketing insights, Adobe’s goal to make customers feel that they are heard and prioritized would be a reality.

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3 Reviews
  • Calista Litman
    March 13, 2017 at 2:42 pm

    To tie every piece of data to their bottom line

    What is best?

    Abode Social is a social management platform that allows the user to tie every piece of data to their bottom line. Abode Social allows the user to manage their social media feed beyond just the likes and follows. It allows the user to manage the deep relationship between customers’ sentiments and their business goals

    Company size

    Medium (50 to 1000)

    User Role

    Super User

    User Industry

    Health care

    Rating
    Ease of use8.4

    Features & Functionality8.6

    Advanced Features8.6

    Integration8.5

    Performance8.3

    Training 8

    Customer Support8.4

    Implementation7.3

    Renew & Recommend8.2

    ADDITIONAL INFORMATION
    Abode Social is a social management platform that allows the user to tie every piece of data to their bottom line. Abode Social allows the user to manage their social media feed beyond just the likes and follows. It allows the user to manage the deep relationship between customers’ sentiments and their business goals. Abode Social allows the user to get the entire social in one place. Moreover, Adobe Social lets the user monitor and moderate conversations, publish and promote content, and analyze engagement and conversion data in one mobile-friendly interface. The solution also features the ability to automatically attach tracking codes to social content to identify what activity drives engagement and conversion.

  • Yetta Pults
    March 17, 2017 at 2:40 pm

    To improve targeting and optimize the customer experience.

    What is best?

    Adobe Social gives to gives the user access to many incredible features such as being able to use social insights gleaned through Adobe Marketing Cloud integrations to improve targeting and optimize the customer experience.

    User Role

    User Industry

    Rating
    Ease of use8.7

    Features & Functionality8.6

    Advanced Features7.4

    Integration8.5

    Performance7.4

    Training 8.5

    Customer Support8.4

    Implementation9.3

    Renew & Recommend7.8

    ADDITIONAL INFORMATION
    The solution also gives the user powerful and flexible ways to assign roles and permissions, so they can choose exactly how their social, marketing, and community teams interact with fans and followers. Specify who can publish content and more. Meanwhile, CMOs and general managers can get a more holistic view of metrics and how social activities are performing. Categorize stakeholders and assign social media management responsibilities based on job function, location, product line, or department. Making sure only the right people have access to help ensure compliance across an organization.

  • Aiden
    February 13, 2018 at 3:25 pm

    Manage the deep relationship between your customers’ sentiments and your business goals.

    Company size

    Small (<50)

    User Role

    Consultant

    User Industry

    Energy

    Rating
    Ease of use8

    Features & Functionality8.9

    Adobe Social provides marketers with a single solution to create relevant social content and publish to the most engaged audiences.

    Advanced Features8.4

    Monitor and moderate conversations, publish and promote content, and analyze engagement and conversion data in one mobile-friendly interface.

    Integration8.9

    Training 8.9

    Customer Support8.9

    Implementation8

    ADDITIONAL INFORMATION
    Use social insights gleaned through Adobe Marketing Cloud integrations to improve targeting and optimize the customer experience.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Training
Customer Support
Implementation
Renew & Recommend

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