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Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories.
Advertising Analytics Software
•Functional and Business Advisors
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Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
Accenture’s Advertising Analytics help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
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Accenture’s Advertising Analytics capabilities enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. With their help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
Accenture’s Advertising Analytics assists its users to deal with challenges brought about by consumers who now watch anywhere, anytime and almost anyway they choose as well as audiences that are fragmented across channels making it difficult to reach and measure. The solutions are designed for media companies that are challenged to understand the demographic, behavior and intent of shifting audiences. These companies are provided with integrated, advanced analytics capabilities that are required to optimize advertising channels and strategies.
Accenture’s Advertising Analytics also assists content companies that need to identify new opportunities to maximize ad revenue along digital channels. It gives them content delivery mechanisms that manage, distribute and monitor content beyond "owned" channels. Accenture supports media and entertainment companies that require a comprehensive service that integrates dynamic information across all channels and provides predictive understanding of audience information, content preferences and advertising consumption behaviors.
Their solutions also provide companies with approaches that incorporate other advanced functions—such as normalizing disparate data to accurately measure advertising campaign effectiveness. They empower companies to acquire, new skills, resources, processes and technology are needed to develop an integrated and effective multimedia advertising platform that competes and wins.
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