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Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories.
Category
Advertising Analytics Software
Features
•Sophisticated Analytics •Technology Architecture •Technology Experts •Specialists •Functional and Business Advisors
License
Proprietary Software
Price
Contact for Pricing
Pricing
Subscription
Free Trial
Available
Users Size
Small (<50 employees), Medium (50 to 1000 Enterprise (>1001 employees)
Accenture’s Advertising Analytics help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
7.9
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this
Accenture’s Advertising Analytics capabilities enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. With their help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
Accenture’s Advertising Analytics assists its users to deal with challenges brought about by consumers who now watch anywhere, anytime and almost anyway they choose as well as audiences that are fragmented across channels making it difficult to reach and measure. The solutions are designed for media companies that are challenged to understand the demographic, behavior and intent of shifting audiences. These companies are provided with integrated, advanced analytics capabilities that are required to optimize advertising channels and strategies.
Accenture’s Advertising Analytics also assists content companies that need to identify new opportunities to maximize ad revenue along digital channels. It gives them content delivery mechanisms that manage, distribute and monitor content beyond "owned" channels. Accenture supports media and entertainment companies that require a comprehensive service that integrates dynamic information across all channels and provides predictive understanding of audience information, content preferences and advertising consumption behaviors.
Their solutions also provide companies with approaches that incorporate other advanced functions—such as normalizing disparate data to accurately measure advertising campaign effectiveness. They empower companies to acquire, new skills, resources, processes and technology are needed to develop an integrated and effective multimedia advertising platform that competes and wins.
It normalizes disparate data to accurately measure advertising campaign effectiveness.
Company size
Medium (50 to 1000)
User Role
IT Support
User Industry
Energy
Rating
Ease of use8.7
Features & Functionality8.4
Clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
Advanced Features8
Integration8.9
Training 8.9
Customer Support8.9
Renew & Recommend8
ADDITIONAL INFORMATION Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. Sophisticated analytics can help transform publisher purchasing power and lower operating carrying costs.
It normalizes disparate data to accurately measure advertising campaign effectiveness.
Medium (50 to 1000)
IT Support
Energy
Clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.
ADDITIONAL INFORMATION
Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. Sophisticated analytics can help transform publisher purchasing power and lower operating carrying costs.