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Accenture Analytics
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Accenture Analytics

Overview
Synopsis

Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories.

Category

Advertising Analytics Software

Features

•Sophisticated Analytics
•Technology Architecture
•Technology Experts
•Specialists
•Functional and Business Advisors

License

Proprietary Software

Price

Contact for Pricing

Pricing

Subscription

Free Trial

Available

Users Size

Small (<50 employees), Medium (50 to 1000 employees), Enterprise (>1001 employees)

Company

Accenture Analytics

What is best?

•Sophisticated Analytics
•Technology Architecture
•Technology Experts

PAT Rating™
Editor Rating
Aggregated User Rating
Rate Here
Ease of use
7.8
8.7
Features & Functionality
7.9
8.4
Advanced Features
7.9
8.0
Integration
8.0
8.9
Performance
7.8
8.0
Customer Support
8.0
8.9
Implementation
8.1
Renew & Recommend
8.0
Bottom Line

Accenture’s Advertising Analytics help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.

7.9
Editor Rating
8.4
Aggregated User Rating
1 rating
You have rated this

Accenture’s Advertising Analytics capabilities enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. With their help, clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.

Accenture’s Advertising Analytics assists its users to deal with challenges brought about by consumers who now watch anywhere, anytime and almost anyway they choose as well as audiences that are fragmented across channels making it difficult to reach and measure. The solutions are designed for media companies that are challenged to understand the demographic, behavior and intent of shifting audiences. These companies are provided with integrated, advanced analytics capabilities that are required to optimize advertising channels and strategies.

Accenture’s Advertising Analytics also assists content companies that need to identify new opportunities to maximize ad revenue along digital channels. It gives them content delivery mechanisms that manage, distribute and monitor content beyond "owned" channels. Accenture supports media and entertainment companies that require a comprehensive service that integrates dynamic information across all channels and provides predictive understanding of audience information, content preferences and advertising consumption behaviors.

Their solutions also provide companies with approaches that incorporate other advanced functions—such as normalizing disparate data to accurately measure advertising campaign effectiveness. They empower companies to acquire, new skills, resources, processes and technology are needed to develop an integrated and effective multimedia advertising platform that competes and wins.

You may like to read: Top Advertising Analytics Software, How to Select the Best Marketing Analytics Software for Your Business and How to Select the Best Web Analytics Software for Your Business

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1 Reviews
  • Kayden
    January 13, 2018 at 3:25 pm

    It normalizes disparate data to accurately measure advertising campaign effectiveness.

    Company size

    Medium (50 to 1000)

    User Role

    IT Support

    User Industry

    Energy

    Rating
    Ease of use8.7

    Features & Functionality8.4

    Clients move from legacy, siloed data analysis systems to leading-edge, integrated platforms so that they can monetize the abundance of digital data.

    Advanced Features8

    Integration8.9

    Training 8.9

    Customer Support8.9

    Renew & Recommend8

    ADDITIONAL INFORMATION
    Accenture’s Advertising Analytics capabilities help enable more predictive analytics with an integrated view of audience and ad inventory, empowering media and entertainment companies to launch hyper targeted marketing campaigns, power ad sales, customize content and optimize inventories. Sophisticated analytics can help transform publisher purchasing power and lower operating carrying costs.

Ease of use
Features & Functionality
Advanced Features
Integration
Performance
Customer Support
Implementation
Renew & Recommend

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