Webtrends Infinity

Web trends infinity platform has been developed to harness the power of big data to create the most impactful, integrated analytics and optimization solutions. Utilizing technologies such as Hadoop, Spark and Kafka users can ensure that customer data is set up for success.

This platform generates about 13 billion events which Infinity ingests, processes and makes available to clients within about 40 milliseconds. It stores all data at the visitor level and does not lose a single event. Because of unlimited data accessibility and exploration it provides insights that users can trust. Infinity platform revolves six principles such as: real time which means that this platform is making all data available within minutes and it’s ready for streaming instantaneously.

Second principle – unified and intuitive, implies that this platform is designed in a way that every stakeholder and group in the organization can access the reports and insights necessary for success. Next principle is scale and flexibility – this platform s offering unlimited scale, flexibility and data accessibility on an innovative Big Data platform which is important for building the future.

The last three principles are connectivity and openness, data accuracy and privacy and security. Because of the third principle, this platform can integrate digital customer data into the marketing ecosystem through customizable APIs and built-in integrations and users can get data accuracy by providing the most reliable, accurate visitor data and analysis capabilities with absolutely no sampling.

Finally the last principle is about privacy and security which means that user’s data’s are protected from end-to-end with leading privacy and security practices and technology.