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Top 6 Conjoint Analysis Software
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Top 6 Conjoint Analysis Software

Conjoint analysis is a market research method used to determine how consumers value various features of a product or service. It aims to understand the trade-offs people make between different features and how those trade-offs affect their overall preferences. The method presents participants with a series of hypothetical product profiles, each containing a different combination of features, and asks them to rate or choose the preferred option. The data collected from the ratings and choices is then analyzed to determine the relative importance of each feature and how they contribute to the overall preference.

Conjoint analysis can be used to inform product design and pricing decisions, as well as for understanding customer preferences for new or existing products. There are two main types of conjoint analysis: full-profile and adaptive. Full-profile conjoint is more traditional, while adaptive conjoint adjusts the options presented based on previous choices to more quickly and accurately determine preferences.

Top Conjoint Analysis Software

Top Conjoint Analysis Software

Conjoint analysis, is a statistical technique that is used in surveys, often on marketing, product management, and operations research. Conjoint analysis is also called multi-attribute compositional models or stated preference analysis and is a particular application of regression analysis. Conjoint analysis requires research participants to make a series of trade-offs.

Analysis of these trade-offs will reveal the relative importance of component attributes. To improve the predictive ability of this analysis, research participants should be grouped into similar segments based on objectives, values and/or other factors. Analysis is generally carried out with some form of multiple regression, the use of enables fairly robust statistical models of individual respondent decision behavior.

What are the Top Conjoint Analysis Software: 1000Minds, Conjoint.ly, Survey Analytics, Lighthouse Studio, Package ‘support.CEs’, Number Analytics are some of the Top Conjoint Analysis Software.

What are Conjoint Analysis Software

Conjoint Analysis Software uses statistical technique to determine how people value different attributes such as feature, function, benefits that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making.

Conjoint Analysis software is a type of market research tool used to determine how consumers value the various features of a product or service. It helps organizations understand the trade-offs consumers make between different features and how those trade-offs affect their overall preferences. Conjoint analysis software presents participants with a series of hypothetical product profiles, each containing a different combination of features, and collects data through ratings or choices. The software then analyzes the data to determine the relative importance of each feature and how they contribute to overall preferences. There are a variety of Conjoint Analysis software options available, each offering different features and capabilities.

These tools provide a user-friendly interface for designing and conducting surveys, analyzing data, and generating reports. Conjoint Analysis software helps organizations make informed decisions about product design, pricing, and marketing strategies by providing a deeper understanding of customer preferences.

Top Conjoint Analysis Software

Top Conjoint Analysis Software

Top Conjoint Analysis Software

1000Minds, Conjoint.ly, Survey Analytics, Lighthouse Studio, Package ‘support.CEs’, Number Analyticsare some of the Top Conjoint Analysis Software.
Top Conjoint Analysis Software
PAT Index™
 
 
 
 
 
 
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1000Minds

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1000Minds decision-making software is for prioritization, group decision-making, conjoint analysis and maximizing value for money. 1000Minds helps businesses make better decisions, saving time and money, improving business performance and maximizing value from investments. 1000Minds decision-making software (web-based) helps you make well-informed, rational decisions. The decision models are fast and transparent.1000Minds helps organisations prioritize alternatives or individuals (eg. patients for treatment) in a consistent, fair and defensible manner.Three elements are fundamental to most 1000Minds applications: Alternatives (or individuals) being considered by decision-makers, Criteria by which the alternatives are compared and Weights representing the relative importance of the criteria. 1000Minds applies our…

Overview
Features

Decision-making
Prioritization
Value for money
Conjoint analysis
Group decision-making

Bottom Line

The decision models are fast and transparent.1000Minds helps organisations prioritize alternatives or individuals (eg. patients for treatment) in a consistent, fair and defensible manner

9.2
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7.0
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6 ratings
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1000Minds

2

Conjoint.ly

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Conjoint.ly helps managers understand what drives customer behaviour through surveys that simulate the act of purchasing (or any other type of choice-making). It offers a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, market share simulation, segmentation, and more. Conjoint.ly uses discrete choice experimentation, which is sometimes referred to as choice-based conjoint. DCE is a more robust technique consistent with random utility theory and has been proven to simulate customers’ actual behaviour in the marketplace (Louviere, Flynn & Carson, 2010 cover this topic in detail). However, the output on relative…

Overview
Features

Easy experimental design tool, including advanced conjoint design settings,
Automated participant management (including sample size calculation and reminders for respondents),
Segmentation of customer base based on revealed preferences from Hierarchical Bayes modelling,
Export of findings into PowerPoint and Excel, including market simulation modelling,
Survey customisations, including profiling questions, redirects, survey logic, mobile-ready templates.

Price

USD1,000 per generic conjoint experiment (most common type of discrete choice experiments), USD3,000 for alternative-specific ("brand-specific") experiment, completely free for students and academics

Bottom Line

Conjoint.ly is a SaaS solution fo rconjoint analysis aimed at managers who want to understand what factors drive customer demand
.

9.5
Editor Rating
8.0
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8 ratings
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Conjoint.ly

3

Survey Analytics

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The Survey analytics enterprise feedback platform is an effective way of managing feedback from clients over the internet. Using this platform, surveys of all magnitude and complexity can be efficiently carried out based on a company's terms. The platform offers a unique software called the survey analytics suite, the survey suite comes with quite a number of vital analytic tools essential for conducting surveys and managing email invites. Not only is it secure, it is relatively affordable, as its design and structure were built on stiff reliability and affordability. It offers exclusive security, far more secure than the regular/average internet…

Overview
Features

Discreet choice
Interactive Research
Multilingual
Max Diff Analysis
Benchmarking
Field surveys

Price

Free Enterprise Evaluation License, Never expires, upgrade anytime

Bottom Line

The Survey Analytics platform allows multiple users in an organization to share surveys with other survey administers. Survey results may also be published privately in secure dashboard accounts. The dashboard accounts are password protected and allow users to login and interactively view survey results.

8.6
Editor Rating
6.6
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3 ratings
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Survey Analytics

4

Lighthouse Studio

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Lighthouse studio is a well-known system for conducting quantitative research, the software was designed and built to successfully manage surveys and other data related analytics, to determine the magnitude and effect of a given product or service. A service that can be used to determine how effective or acceptable an existing product have been; or, how a to-be-released product will have a positive influence on the populace. The lighthouse studio boast of robust conjoint modules such as the Choice-Based Conjoint; Best/Worst Scaling (Max Diff): An established way for collecting scores of objects, based on preferences. Conjoint analysis and Maxdiff are…

Overview
Features

General Computer Interviewing
Choice-Based Conjoint
Adaptive Conjoint
Best/Worst Scaling(MaxDiff)
Conjoint Value Analysis
Data piping
Randomization of blocks, pages, questions, and response options

Data piping

Constructed (dynamic) lists

Quota control

Loop through a set of questions for each item in a list

Foreign language character support

Price

Free limited trial version; Visit website to subscribe for either the suite, component or Academic packages.

Bottom Line

Lighthouse studio is a well-known system for conducting quantitative research, the software was designed and built to successfully manage surveys and other data related analytics, to determine the magnitude and effect of a given product or service.

8.2
Editor Rating
8.1
Aggregated User Rating
4 ratings
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Lighthouse Studio

5

Package ‘support.CEs’

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Package Support.CEs fundamental functions provide a supplementary and supportive aid to choice supports implementation by moving choice experiments from concept to reality. Seven essential functions are included in the package support.CEs viz: two functions that offer simple approach to deciding and choosing a specifically optimized design with simple to compound factors via the basic information for orthogonal main effects design. Array needed to generate designs can be selected upon request; multiple designs and randomly generated design can all be accessed. With this module, Choice experiment design can be converted into questionnaire format and binary choice model analysis, using the function…

Overview
Features

McFadden R square
Conditional Logit Model
Generalized Linear Model

Price

Contact for Pricing

Bottom Line

These include the following functions: two for creating a choice experiment design, which is based on orthogonal main-effect arrays; one for converting a choice experiment design
into questionnaire format; one for converting a choice experiment design into a design matrix; one for making the data set suitable for a conditional logit model analysis using the function clogit in the package survival, or for a binary choice model analysis using the function glm in the package stats; one for calculating goodness-of-fit measures for an estimated model; and one for calculating the marginal willingness to pay for the attributes and/or levels of the estimated model.

7.5
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9.0
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1 rating
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Package ‘support.CEs’

6

Number Analytics

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Number Analytics is a statistical tool based of R language, which is widely used among statisticians and data miners for developing statistical software and data analysis. With a few clicks, analysts can create cluster analysis. Number Analytics create beautiful charts and tables by customer segments. Analysts don't need to understand all the details. Number Analytics enable analysts to test the difference across groups. The summary tables, graphs, box-plots are automatically created. Analysts can just click and click. Regression results shown with automatic bar graphs with color indications of significance levels. Also results come with automatic interpretation. Novices can understand…

Overview
Features

•Simple User Interface
•Easy Color Table
•Intuitive Graphs
•Business Oriented Applications
•Cloud based Analysis
•Quantitative Marketing Research

Price

• Advanced $29.9 per month
•Premium $299 per month

What is best?

•Simple User Interface
•Easy Color Table
•Intuitive Graphs

What are the benefits?

• Easy to use
• Data driven
• Visualize competing brands positioning

Bottom Line

The output tables are almost the same as those from IBM SPSS. The column names and row names are the same.

7.5
Editor Rating
7.5
Aggregated User Rating
2 ratings
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Number Analytics

What are Conjoint Analysis Software?

Conjoint Analysis Software uses statistical technique to determine how people value different attributes such as feature, function, benefits that make up an individual product or service.

What are the Top Conjoint Analysis Software?

1000Minds, Conjoint.ly, Survey Analytics, Lighthouse Studio, Package ‘support.CEs’, Number Analytics are some of the Top Conjoint Analysis Software.

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