SAS Customer Experience Management

Customer Experience Management Solutions from SAS includes SAS Intelligent Advertising for Publishers , SAS Marketing Automation ,SAS Marketing Optimization and SAS Real-Time Decision Manager.

SAS Intelligent Advertising for Publishers Gain complete control over your online advertising and make ad server processes more efficient. SAS Marketing Automation Get more campaigns out the door in an automated, trackable and highly repeatable fashion. SAS Marketing Optimization Make the most of each customer contact by determining how business variables will affect outcomes. SAS Real-Time Decision Manager Deliver highly relevant, interactive offers based on automated analytical techniques. Creating consistent brand experiences across channels. While customers may be willing to accept different service levels from different channels, they expect your brand value proposition to remain consistent. But channel proliferation makes it difficult to ensure such consistency across all channels. Integrating channel and brand experiences. An integrated channel experience is highly desirable, but hard to achieve. Technology, legacy processes and organizational territorialism can all be barriers.