SalesPredict adds Automated Micro-Segmentation, Interactive Dashboards

SalesPredict adds Automated Micro-Segmentation, Interactive Dashboards : SalesPredict goes beyond predictive lead scoring to provide Customer Lifecycle Intelligence and gain insights that will help you target more effectively, deliver more sales qualified leads, increase conversions, accelerate sales cycles, and retain more customers. The release includes new interactive insights dashboards that show customers the micro-segments driving their best lead and opportunity conversions, as well as the key factors behind their lead scores. These insights can help companies focus their inbound and outbound marketing efforts to drive more revenue. “Typically, we see that one-third of a company’s CRM data drives 90 percent of its revenue—the trick is knowing which third, and that is where predictive analytics comes in” said SalesPredict Co-founder and CEO, Yaron Zakai-Or. “SalesPredict believes in transparency, so we take a ‘white box’ approach to predictive scoring, as opposed to ‘black box’, which simply provides a number or letter rank. That’s okay for lead prioritization, but the real value is in knowing why your A leads are A’s. That insight is what helps companies focus and target effectively to increase revenue.”

Going far beyond predictive lead scoring, SalesPredict’s new insights dashboards automate segmentation to show Marketers the combination of company, personal, behavioral and other characteristics that are driving sales conversions. These insights can drive workflows that support revenue generation, such as Predictive demand gen for net-new leads, Highly-targeted advertising campaigns, Targeted outbound prospecting and lead nurturing and Proactive customer retention initiatives.

SalesPredict helps companies increase revenues by identifying who their best potential prospects really are and providing information and purchase signal insights that accelerate sales cycles and improve conversion rates.