Quirkos is qualitative software that helps users to sort, manage, and understand text data. Consumers can use it to tag or code relevant sections of data, and compare themes across hundreds of different sources. Moreover, the program assists qualitative researchers to understand and analyze data such as interview transcripts, surveys, and articles. It's designed to be easy to learn, visual, and affordable across the economic divide. The program allows users to see connections in their qualitative research. Quirkos shows them their topics becoming connected as they code their data. The software can overlap and cluster views, visualize correlations between topics, letting a user to see associations emerge in their qualitative data in real time. Additionally, a consumer can use the innovative solution to compare and contrast. They can instantly run comparative views which highlight differences between respondent groups, and build complex queries to drill down into the data. They also get immediate demographic insights into their qualitative research, and show the results with bubble graphs and custom reports. The program is as intuitive as paper and as fast as software. Coding with Quirkos software is as easy as using highlighters on print-outs, but with real connections and thousands of colors! Users can search for keywords and code straight from the results, see everything from one topic or source with a click, and know that a color-coded printout is only a few clicks away.