Nanigans

Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. It enables its users to automate their customer acquisition and remarketing campaigns with cross-channel programmatic media buying, predictive revenue optimization, and real-time business intelligence tools — all offered through a SaaS (Software-as-a-Service) subscription model. Subscriptions are tiered based on number of software seats, ad spend allotments, and number of apps or sites.

Users can exploit Nanigans’ Cross-Channel & Cross-Device feature to expand their base of top-tier customers wherever they are by advertising across today’s most valuable digital channels. The software’s Predictive Optimization feature allows users to acquire high-value customers and drive ROI with Predictive Lifetime Value bidding and optimization algorithms. It allows Value-Based Bidding that uses sophisticated machine learning, to maximize users’ return allowing them to spend with confidence, knowing their bids are backed by deep data intelligence.

Furthermore, Intelligent Pacing reduces the impact of shifting ad market dynamics that often hurt campaign performance. Advanced pacing algorithms allocate users’ budgets smartly throughout the day, always optimizing for ROI. Nanigans’ Business Intelligence enables its users to analyze and take action on real-time and lifetime performance with dashboards, visualizations, and 100+ reporting attributes.

Workflow Automation allows them to save time and maximize efficiency with a comprehensive interface for everything from ad creation to deployment. Data Unification & Transparency lets users consolidate complex tools and unify first-party data to leverage cross-channel insights through desktop pixels and mobile SDK. Users can also partner with a cross-functional Customer Success team with deep vertical expertise dedicated to empowering them to scale their performance marketing.

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