Lexalytics, adds Nordic Languages to Analyze Large Volumes of Data

Lexalytics, adds Nordic Languages to Analyze Large Volumes of Data : Lexalytics, the leader in cloud and on-prem text and sentiment analytics solutions, has expanded its breadth of language capabilities to include three of the Nordic languages: Danish, Norwegian and Swedish. With this addition, Lexalytics now supports 19 international languages. Adding these languages increases the number of native speakers Lexalytics covers by approximately 19 million to bring coverage to over 63 percent of all of the native speakers in the world. Lexalytics has also received certification of compliance with the Safe Harbor Framework by the United States Department of Commerce and the European Commission, demonstrating its continued commitment to protecting customer privacy of personally identifiable information produced in the European Union and processed in the United States. For companies that wish to keep all their data in the European Union, Lexalytics maintains a datacenter in Ireland through which they can process that data. Safe Harbor compliance certification ensures the seamless continuation of business transactions between Lexalytics and its customers in the EU while adhering to laws in both regions.

Providing text and sentiment analysis technologies with Nordic language support is critical for global brands, as well as companies based in the region that need to gain insights from what their customers are saying and writing. Without native language support, these companies first have to translate content, and then run the translated content through their analytics system. This is not only time consuming, but results in a lower quality analysis of the data because of a lack of nuance.

“Some of Lexalytics’ biggest partners and customers have a large consumer base to tap into in Denmark, Norway and Sweden, so it’s important that they have access to a text and sentiment analytics platform that can analyze their content natively and understand how consumers are responding to their products and services,” said Jeff Catlin, CEO, Lexalytics. “One of Lexalytics’ key differentiators is the large number of languages it supports, and the addition of these languages to its product suite means Lexalytics’ current and future partners and customers can now access over 19 million more consumers right in their own language. With our Safe Harbor certification, we are bolstering our commitment to protecting our customers’ privacy throughout Europe.”

Lexalytics’ partner, Copenhagen-based Falcon Social, is a leading enterprise social media management platform with more than 400 enterprise customers and depends on Lexalytics to analyze millions of documents to help understand their customers’ customers’ opinions, sentiments, attitudes and emotions.

“At Falcon Social, we’re very excited to be the first vendor in Scandinavia that can offer sentiment analysis technology for the Nordic languages,” said Andrew Dahl, vice president of Product Development, Falcon Social. “We’ve been leading the SaaS space in Scandinavia through our work with some of the world’s most influential enterprises, and we know that a detailed understanding of local markets is a huge priority for these global brands. Sentiment support for the Nordics is a groundbreaking addition to our platform, and we’re thrilled that Lexalytics is continuing to expand its native language technology. ”