Kissmetrics

Kissmetrics tracks individual and group visitor behavior from their first anonymous visit, through each conversion, to their lifetime value. The reports give metrics to fully analyze and improve user’s business.

Kissmetricks gives the tools to fix blind spots, maintain a 360-degree view, and strengthen marketing impact through 7 key reports.There are areas throughout websites where visitors do not complete the step that users want them to take. Segments the traffic to see who converts best and grow that ideal audience. Users can even export lists to contact specific segments with a tailored message.

Kissmetricks allows seeing how marketing activities influence signup rates or affect churn from month to month. Kissmetrics is a behavioral analytics system. It assigns web site visitors unique IDs and then tracks things like their clicks, pages visited, bounces (1-page visits followed by an exit), conversions (purchases/donations/registrations/signups/read times).

It does this over time and allows users to create segments or "cohorts" for more effective targeted marketing.Engage allows users to target visitors specifically by how they arrived at user’s website, whether it is by marketing campaign or traffic referral source. Engage makes the design process simple – users can choose from five goal-based design templates to kickstart their optimization.

An event is based on a user interaction or activity that users care and want to record. It can be simple as seeing a page, putting something into shopping cart, completing a registration, watching a video or doing an in-app purchase. Kissmetrics only reports the events that users have declared.