Digimind social media command centers and Panorama
Digimind social media command centers changes the way companies present their social media data at live events or within the workplace via multi-screen displays of captivating visualizations. The number one goal of corporate social media teams is to engage their target audience. Digimind’s social media command centers leverage this opportunity at sporting events, trade shows, concerts, and other live events by putting a spotlight on social media communication. Viewers are presented with trending hashtags, relevant social media channels to connect with, live Tweets and mentions, and the most important alerts.
Within a company, social media data offers insights into every department, from product development to sales and customer service. Digimind command centers within the workplace are an innovative solution for delivering valuable information from the social web to keep employees up-to-date as well as to break down silos and promote cross-departmental information flows. The dynamic displays animate workplaces while putting valuable knowledge at employees’ fingertips.
Key application areas: Live events/trade shows: broadcast alerts, hashtags, and trending themes, Internal communication: communicate corporate campaigns, promote social media participation among employees, and convey actionable data for a wide range of departments. Crisis/PR management: simultaneously track numerous metrics such as volume, sentiment, influencers, and media pickup
Digimind, Panorama, providies social media managers and digital marketers with a global overview of their online brand image. Marketers in large enterprises as well as in SMEs and startups are presented with the ever-growing challenge of assessing their complete online reputation among the vast amounts of data on social networks and across the web, while agencies constantly struggle to stay up-to-date on a large number of brands. Manual data collection and analysis become nearly impossible, and using multiple tools is time-consuming and inefficient.
Panorama puts the most relevant information directly at the user’s fingertips, visualizing the 3 components of online brand image on a single page: the brand’s own digital footprint (owned media), what others say about the brand (earned media) and what Google reveals (search reputation).
With this information readily available, marketers can be assured that they are the first to know about emerging opportunities and risks. Agencies especially benefit from Panorama because it enables them to quickly identify new trends for a large client load. It eliminates the need for analysis across hundreds of screens and allows them to stay on top of the latest happenings without intensive searching and clicking.
“We recognize that measuring social ROI is a top priority for our clients, and we are very pleased to offer Panorama as a means to connect the dots between social strategy and achieved results in an instant,” says Paul Vivant, CEO of Digimind. Top global brands such as Lexus, McDonalds, Intel and Nestlé as well as agencies including BBDO Proximity, M&C Saatchi Gad, and Leo Burnett are already utilizing the solution to efficiently & effectively maintain an overview of their worldwide e-reputation.