Sysomos Smart Social Marketing Platform offers most comprehensive and flexible social marketing and analytics platform that not only unifies all social management functions and capabilities, but also gets smarter as it shares content and insights across all Sysomos applications. The Sysomos Platform provides more prescriptive insights for marketers by consolidating and cross-informing campaign initiatives. By intelligently linking applications to Search, Discover, Listen, Publish, Engage and Analyze on social media, the Sysomos Platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in [...]
Digimind social media command centers changes the way companies present their social media data at live events or within the workplace via multi-screen displays of captivating visualizations. The number one goal of corporate social media teams is to engage their target audience. Digimind’s social media command centers leverage this opportunity at sporting events, trade shows, concerts, and other live events by putting a spotlight on social media communication. Viewers are presented with trending hashtags, relevant social media channels to connect with, live Tweets and mentions, and the most important alerts.
Within a [...]
Nielsen Twitter TV Ratings also include Facebook conversation. With measurement of program-related conversation across these two social networking services at launch, and plans to integrate Instagram, Nielsen Twitter TV Ratings will become Nielsen’s “Social Content Ratings.”
Nielsen’s Social Content Ratings measure aggregate-level program-related conversation on Facebook and Twitter, including posts shared with friends and family, with followers, and publicly. The expanded ratings are slated for commercial availability in the first half of 2016 and will be made available in all markets where Nielsen Twitter TV Ratings [...]
VOZIQ, helps businesses leverage contact center customer interactions as a strategic data source to generate actionable intelligence about customer sentiment, intent, and effort, has launched its new Multi-KPI Customer Experience Analytics Solution for contact centers. The new Multi-KPI Customer Experience Analytics Solution leverages the company’s cloud-based VSMART Analytics Platform to create a unified view of customer experience by capturing and aggregating information from multiple customer touchpoints, disparate contact center applications, and systems.
“The solution offers a combined power of predictive [...]
Spredfast Promotions, is a custom contest builder that gathers consumer-shared data, giving brands a stronger understanding of their customers. Marketers want to build loyalty with their customers, but in order to do so, they must know who their customers are and what their customers need. In a recent study from Experian, researchers found that 64 percent of U.S. companies with loyalty programs say data collection needs to be improved and 53 percent of them want more personalization. Promotions enables marketers to collect customer data via contests, sweepstakes, sign-up forms, and more. With each entry, marketers receive valuable customer insights [...]
Webtrends Infinity is a new big data platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data and transforms it into a tangible, meaningful and practical solution for the endless seas of digital information that companies have struggled to take full advantage of.
“Big data has matured rapidly in the last 10 years,” said Steve Earl, senior director of product marketing for Webtrends. “The big data ecosystem provides a set of open source technologies that [...]
Tracx includes new marketing and social customer care capabilities and advanced engagement features and enterprise workflows all directly integrated into its existing social analytics platform. As consumers continue to use new social media channels to connect with brands, products and companies, Tracx continues to evolve its social business cloud to enable organizations to keep pace with the connected, on-the-go consumer. The Tracx platform has been built from the ground up to provide its users with an understanding of today’s complex consumer audiences, and these latest updates aim to enable marketers to better satisfy customers that expect authentic, [...]
Digimind Social Analytics is a comprehensive social measurement tool is the first social analytics software to analyze many social accounts in a single interface and enable easy yet powerful competitive benchmarking. Digimind Social Analytics provides an aggregate analysis of all social accounts, dynamic filters and facets to dive deep into the data for specific insights, and competitive benchmarking to let brands see how to improve market share. Recently beta tested in stealth mode by global brands like Bosch, Bugatti and leading agencies, Digimind Social Analytics is now available for the first time in all countries. “We designed Digimind Social [...]