Web Analytics Software is a tool that any business owning a website should use. As a significant contributor to success for many enterprises, the software can generate data which can be used to evaluate the performance of a site. The results can then be used to determine how one can drive more traffic to a website and convert the traffic into customers. Web Analytics software has a range of features that include providing a detailed report of all the website visitors, recording and reporting the specific time and date the site attracts traffic, providing full access to data, and integrating with a vast range of technologies. The adoption of web analytics software is growing in popularity. That is because many entrepreneurs have realized that the software is the roadmap to any business success. The web analytics software is vital because they provide a better understanding of a website’s visitors, information that can be used to enhance user experience. Amazingly, web analytics software can be used to track where traffic originates from, the best time to post content, the keywords visitors use to get to your website, and to determine the types of posts and pages that would attract most traffic. Web analytics software also helps in generating web traffic through Search Engine Optimization (SEO). The more traffic a business website receives the more conversions and leads it gains.