Text Analytics API is a cloud-based service which offers superior development of natural language on unrefined text. The service operates under four major functions which include entity linking, keyphrase extraction, and sentiment analysis and language detection. These services involve a group of AI algorithms together with cloud-based machine learning which can be easily consumed in development projects. Sentiment analysis helps in knowing what the customer is thinking about your title or brand by evaluating raw text to identify hints for either positive or negative sentiments. With key phrase extraction, it removes key phrases automatically and then finds the key points quickly. On the other hand, language detection evaluates over 120 languages to establish the language that’s written in the input text and submit a specific language code for every requested document. For entity recognition, it allows you to pick and group entities is your text in terms of places, date/time, people, organizations, quantities, percentages, currencies, and more. Well-known entities will also be recognized and then hyperlinked to the web for additional information. With hyperlinking, you may be searching for a particular phrase and end up getting more information related to that particular phrase. Text Analytics API helps you develop significant insights from unstructured texts.