Social Media Analytic Software assists commercial entities to link with their clienteles and prospects. Having a social media existence has no sureties for success as it is very crowded and very competitive. It is essential to test and track your results so as to identify the most effective approaches to use to better your commercial entity. It permits you to analyse your followers. Knowing who they are helps you understand them more. By knowing them well you can utilize the facts to make your service or merchandise more customer friendly. It helps you analyse the impact and outcomes of your posts. It helps you to recognise which of your posts are shared more and liked more often. The same also applies to photos that you share across different social media platforms. It also helps you be aware and identify influencers. You need to know who in your contacts usually likes or share or comments in your posts hence engaging them better and attracting more people to your circle. It also helps your business to compare distinct social media platforms hence enabling you to determine which platform is more effective for your business. This allows you to maximize your efforts on the sites or even scale back or drop your presence completely.