Self Service Data preparation Software is used to prepare complex and messy data into a format that produces structured data for analysis. The data is presented in the most visual appealing way. This enables users to go into further data exploration. The software can give transformative suggestions on a ranked list. Usage of the SSDP software is not relegated to technicians but it has been created with user friendly interfaces that helps in data configuration. The software is created to meet any data governance regulations through collaborative measures in data lineage and security. The software gives users capabilities across multiple data sets – structured, unstructured or semi-structured. The self-service tools can be used by business analyst to make sense of consumer trends data. Data can be transformed, enriched and prepared in spite of where it is located. SSDP software helps companies save time spent by data analysts in cleaning data and lets them focus on the key component which is analyzing it. Data can be shared across departments as embed data with various integration scenarios being adopted. Productivity increases because users spend less time combing, shaping and cleaning data. The software often use an Excel like interface which is easier to understand by most people. You can also tag and create annotations for your datasets.