Mapping Analytics Software provides contextual tools for mapping and spatial reasoning so you can explore data and share location-based insights .It helps to viewing your results on an interactive map makes it easy to adjust and tweak your analysis until you find the answers you need.It uses a specific approach when predicting the potential of the market and profiling customers for a business’s services and products. Through profiling of customers, organizations can design descriptive groups or segments of their customers. The program also carries out analysis on market services, which help in knowing the economic opportunities present within a specific geographic market. The analysis on the market also helps in market sizing. Through this, one can have the intelligence they require to use marketing and sales resources effectively. The program also allows carrying out analysis of a trade area. This analysis helps in identifying the characteristics of the area where stores or a network of stores are located. By carrying out analysis of the trade area, users have an excellent chance for measuring the critical statistics that impact the performance of a store. The software supports productive sales force by optimizing the territories where the sales will be carried out. This maximizes the revenue and productivity of sales.