Data Mining Software helps companies to make sense out of raw data. Business professionals use this software to find patterns in big data batches so that they can get to know more about their customers and devise more effective ways to connect with them and boost sales. Data mining can be applied in different fields, for instance science and research. The resources of a company are better managed and distributed when there is concrete knowledge about the number of customers they have, their geographic location, the things they like, their behavioural patterns, etc. Data mining can help to achieve these objectives in an organised manner, so that companies can make more informed decisions. Sophisticated mathematical algorithms are used to segment data and forecast future events that could affect a business. In addition to data collection and warehousing data mining also has to do with computer processing. Another name for Data mining is Knowledge Discovery in Data (KDD). Data mining software help businesses to uncover anomalies, correlations and patterns, if any. Derived information from these software can be used to achieve revenue increase, cost and risk reduction.