Analytics Platform is used to describe software that helps professionals gather, understand and analyse data without the need to have any form of core technical knowledge. These software applications allow businesses to benefit from a ready-made platform that provides complex tools with which huge sets of data can be analysed. Analytics Platform allow businesses the freedom to customize their solutions without the costs that go into building one from scratch and maintaining it. These platforms also take away the complexity and cost required to understand software development and data analysis from scratch. Users can use drag and drop features to manipulate data without the need to learn how to code. Analytics Platforms abstract the complex and technical parts of analysis, offering a service that can be used by anyone who is not necessarily a software developer. Analytics Platform has several features that helps business gather insight from their data. Some of these features include intuitive dashboards, data mining, predictive modelling, clustering, sentiment analysis, survival analysis, A/B testing and data visualization.