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December 31, 2016

comScore

Comscore is a analytics of product and advertising based company which gives features such as customer and advertisement management and keep track of what customers are doing .Comscore keeps track of customers by its audience analytics product ,there are various ways of keeping track on customers such as media when it comes to media then mobile and tablets comes first where audience behavior can be captured easily and advertising on mobile app and mobile web app increases the sales .Knowing size of customer isn’t enough but one also need to know consumption habit of customers as well as of competitive sets .Creating product video helps know who are [...]

5.5
 
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December 29, 2016

Metamarkets

Metamarkets is the only analytics platform built for the unique challenges of the programmatic space. The world’s top exchanges and buyers use their technology to analyze more than 100 billion events daily, identify fresh opportunities, and root out technical issues before they hit the bottom line. It’s an end-to-end solution that ensures teams are always on the same page and operating at peak performance. Their SaaS solution empowers faster, smarter decision-making across teams, increased revenue and performance, and a stronger bottom line. Unlike standard reporting systems that deliver static results, Metamarkets’ streaming technology shows [...]

5.5
 
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December 29, 2016

Impact Radius

Impact Radius is the smarter way to manage digital marketing. Its developers understand that legacy affiliate networks are costly and opaque with outdated technology. Advertisers need tracking that goes beyond last click to compensate partners for their true value. Consequently the platform allows its users to fully automate their affiliate marketing and strategic partner programs. Partner Manager combines the most advanced, accurate tracking technology with flexible contracting and an automated payment processing system for direct affiliate management and program growth. Impact Radius unites all its users data together in one centralized hub, Media [...]

9
 
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December 29, 2016

Ooyala

Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, [...]

4.5
 
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December 29, 2016

Moat Analytics

Moat Analytics is a Cross-Platform Analytics software that probes trillions of ad impressions and content views to measure and drive attention. It assists its users to clock every second of exposure, quantify the audibility of their messages, visualize every touch, and measure viewability in-geo and in-demo in real time. Users also optimize their mobile viewability with exclusive mobile pre-bid data thus driving attention and effectiveness. Through Moat’s exclusive platform and pre-bid integrations, marketers can transact on original and industry-specified Moat signals in digital video in a way they never could in broadcast media. Moat measures more [...]

40
 
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December 29, 2016

Bizible

Bizible unifies behavioral and ad data with sales outcomes and machine learning so users can make the right marketing decisions. It enables them to drive marketing impact on revenue by using omni-channel marketing attribution data to align teams under one goal: revenue. Bizible’s “CMO” dashboard provides clarity across all its users’ marketing channels — whether offline or online — so they can maximize profit and accelerate growth. Predictive account-based marketing analytics lets users know which accounts are ready to strike and which need more attention from marketing with predictive account engagement scores. They can build from behavioral [...]

5
 
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December 29, 2016

Datafest

Datafest provides Ad Management/CRM Systems for magazines, newspapers and websites. Their AdSystem Online is available on a hosted, ASP basis. Under the ASP (Application Service Provider) model, users can rent AdSystem and access it over an Internet connection without having to purchase expensive servers or software. Datafest places a copy of AdSystem and its user’s database on a secure server. Users are given a login for every computer in their organization that needs to access the software. Using the Internet, users are able to login to the Datafest server and run AdSystem. Datafest takes responsibility to maintain and backup users’ database, so there’s no need for them to hire [...]

3
 
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December 29, 2016

Tenjin

Tenjin can transform its users’ mobile marketing infrastructure. Its developers understand the paradox of a career in tech marketing: that its mastery takes time, but technology moves increasingly faster. The game may keep changing, but Tenjin wants to be a consistent source of experience and support on its clients’ journeys. The platform offers five solutions: Tenjin Tracker assists users to track the source of their customers and potential customers with Tenjin’s mobile attribution. TrueROI combines ad spend, in-app revenue and ad revenue to understand ROI. Event Post uses one SDK to send events to any other service or ad network. CPX evaluates [...]

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