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March 3, 2017 helps managers understand what drives customer behaviour through surveys that simulate the act of purchasing (or any other type of choice-making). It offers a complete online solution from experiment set-up to data analysis and presentation of reports on marginal willingness to pay, market share simulation, segmentation, and more. uses discrete choice experimentation, which is sometimes referred to as choice-based conjoint. DCE is a more robust technique consistent with random utility theory and has been proven to simulate customers’ actual behaviour in the marketplace (Louviere, Flynn & Carson, 2010 cover this topic in [...]

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February 21, 2017


ConnectedText is one of the most complete solutions for a desktop wiki. ConnectedText is the perfect tool for a user to consolidate all their “stuff” in one easily accessible place. It has powerful tools to collect, connect, understand and retrieve this information. It is easy to import one’s information into ConnectedText. And should a user ever decide to discontinue use of ConnectedText, their information can be easily and reliably exported to text or HTML so that a user is not locked into a proprietary data scheme. ConnectedText is much more than a personal information system. It is designed for storing, locating, and navigating [...]

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February 21, 2017


QCAmap is an open access web application for systematic text analysis in scientific projects based on the techniques of qualitative content analysis. QCAmap can be used within research projects in areas of study of Psychology, Sociology, Education, Economics, Linguistic Sciences, to analyze small and large amounts of any text material and images coming from interviews, group discussions, observation protocols, documents, open-ended questionnaire items and others. Qualitative Content Analysis is a strict procedure that is guided by rules containing qualitative steps (assignment of categories to text passages and images) and quantitative steps (analysis of [...]

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February 21, 2017


Quirkos is qualitative software that helps users to sort, manage, and understand text data. Consumers can use it to tag or code relevant sections of data, and compare themes across hundreds of different sources. Moreover, the program assists qualitative researchers to understand and analyze data such as interview transcripts, surveys, and articles. It’s designed to be easy to learn, visual, and affordable across the economic divide. The program allows users to see connections in their qualitative research. Quirkos shows them their topics becoming connected as they code their data. The software can overlap and cluster views, visualize correlations [...]

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February 21, 2017


NVivo is a program that supports qualitative and mixed methods research. It’s designed to help users to organize, analyze, and find insights in unstructured or qualitative data such as: interviews, open-ended survey responses, articles, social media, and web content. When working with qualitative data without NVivo, users’ work will be more time consuming, challenging to manage, and hard to navigate. Importantly, completing this kind of research without software can make it very hard to discover connections in a user’s data and find new insights that will give them an edge. NVivo gives users a place to organize and manage their material so that they can [...]

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February 21, 2017


MAXQDA is a professional software for qualitative, quantitative, and mixed methods data analysis for Windows and Mac, which is used by thousands of people worldwide. It was released in 1989 and it has a long history of providing researchers with powerful, innovative and easy to use analytical tools that help make a research project successful. Professionals use it to analyze interviews, reports, tables, online surveys, focus groups, videos, audio files, literature, images, and more. Users can easily organize and categorize any kind of unstructured data, search and retrieve information, test theories and create impressive illustrations and reports. MAXQDA [...]

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February 21, 2017


Visão is one of the most effective computer-aided text analysis software on the market today. Visão is a powerful desktop software that allows users to process and analyze large text data. With regard to a user’s aims and plans, this application makes possible to design fully-customizable flows to manipulate and transform their data into a desired shape or to perform a statistical analysis. The tool is mainly focused on computer-aided text analysis, and that is why it supports various encodings, dictionary-building, regex patterns, and many other important features. The platform also provides users with an easy way to quantify the text. Visão may be [...]

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February 21, 2017


ATLAS.ti is a leading software for Qualitative Data Analysis for those who want to see the big picture and appreciate details. It reveals meanings and relationships allowing users to ground their findings in the data. ATLAS.ti allows users to gain rich insights with the most intuitive and powerful QDA software. It is completely re-designed in nearly every aspect, ATLAS.ti 8 Windows is poised to set new standards for computer-assisted qualitative data analysis. ATLAS.ti 8 is easier to learn and use than any other QDA program–including older versions of ATLAS.ti. It is completely revamped interface has been designed to follow rigorous priciples of [...]

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