Amplitude provides web and mobile analytics that help companies drive retention, engagement, and conversion. Amplitude enable companies to dive into their behavioral data like never before, accessing what we’ve dubbed the behavioral layer: the rich layer between reporting dashboards and raw data which reveals deep, dynamic patterns of user behavior. Unlocking this layer is the key to driving growth and retention.

Amplitude’s behavioral analytics shows you what your users are actually doing. These insights help you make data-informed decisions so that you can meet your retention and conversion goals. Amplitude segment users by properties like location, install source, and platform is important for seeing how different types of users behave and retain in your app or website.

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