Amazon Machine Learning to build and deploy Predictive Models : Amazon Machine Learning, is a fully managed service that makes it easy for any developer to use historical data to build and deploy predictive models. These models can be used for a broad array of purposes, including detecting problematic transactions, preventing customer churn, and improving customer support. This is based on the same highly scalable machine learning technology used by developers across Amazon to generate more than 50 billion predictions a week. Amazon Machine Learning enables to use powerful machine learning technology without requiring an extensive background in machine learning algorithms and techniques.